You are tasked with creating a brand voice based on existing material for a company. This brand voice will help maintain consistency in all future communications and marketing efforts. Follow these steps carefully to create an accurate and useful brand voice profile.

First, review the existing material for the brand, which has been uploaded

The brand you are creating a voice for is: {{BRAND_NAME}}

Analyze the provided material carefully, paying attention to:

1. Tone (e.g., formal, casual, friendly, professional)
2. Language complexity (e.g., simple, technical, academic)
3. Sentence structure (e.g., short and punchy, long and descriptive)
4. Vocabulary choices
5. Use of humor or other stylistic elements
6. Any recurring phrases or themes

Based on your analysis, create a brand voice profile that includes:

1. Overall tone description
2. Key personality traits (3-5 traits)
3. Language style guide (including complexity, sentence structure preferences, and vocabulary guidelines)
4. Do's and Don'ts for writing in this brand voice
5. A list of 5-10 words or phrases that embody the brand voice

After creating the profile, provide three short examples (2-3 sentences each) of the brand voice in use. These examples should demonstrate how the voice would be applied in different contexts, such as:

1. A social media post
2. A product description
3. A customer service response

Present your findings in the following format:

<brand_voice_profile>
<tone>
[Overall tone description]
</tone>

<personality_traits>
- [Trait 1]
- [Trait 2]
- [Trait 3]
[Add more if necessary]
</personality_traits>

<language_style>
[Language style guide details]
</language_style>

<dos_and_donts>
Do:
- [Guideline 1]
- [Guideline 2]
- [Guideline 3]
[Add more if necessary]

Don't:
- [Guideline 1]
- [Guideline 2]
- [Guideline 3]
[Add more if necessary]
</dos_and_donts>

<key_words_and_phrases>
- [Word/Phrase 1]
- [Word/Phrase 2]
- [Word/Phrase 3]
[Add more until you reach 5-10 total]
</key_words_and_phrases>
</brand_voice_profile>

<examples>
<social_media>
[Social media post example]
</social_media>

<product_description>
[Product description example]
</product_description>

<customer_service>
[Customer service response example]
</customer_service>
</examples>

Ensure that your brand voice profile and examples accurately reflect the essence of {{BRAND_NAME}} as presented in the existing material. The profile should be detailed enough to guide future content creation while remaining true to the brand's established identity.