Apply the Jobs-To-Be-Done (JTBD) to user calls
What this prompt can help you accomplish
This prompt is useful for dissecting customer call transcripts to uncover the primary objectives and needs of the customer using the Jobs to be Done (JTBD) framework. The analysis can inform product and customer experience teams about the fundamental tasks customers are trying to achieve, paving the way for better-tailored solutions.
What content you'll need to provide
To utilize this prompt effectively, you will need a detailed transcript of the customer call. The analysis requires you to carefully read the transcript to identify and extract the core jobs the customer is trying to accomplish. Then, you will need to formulate these jobs into desired outcome statements that meet specific criteria: they must be solution-agnostic, stable, measurable, controllable, and prioritize customer surveys quantitatively. Each identified job should include a clear desired outcome statement and a brief explanation of how this job was derived from the transcript. This structured approach helps capture the underlying goals and motivations of the customer, providing valuable insights for product and customer experience teams.
- Getting the answer you need from SmartChat™ often means going deeper into the content after your first prompt above, which you can accomplish by:
- Choosing the "Go Deeper" functionality on any part of Storytell's response
- Asking followup questions (we'll provide you with some suggested followup prompts)