How to apply the Jobs-To-Be-Done (JTBD) to user calls

This prompt is invaluable for dissecting customer call transcripts to uncover the primary objectives and needs of the customer using the Jobs to be Done (JTBD) framework. By applying a clear market definition, the analysis can provide directions to work for product and customer experience teams, helping them understand the fundamental tasks customers are trying to achieve. This paves the way for better-tailored solutions within the product market by accurately identifying what jobs need to be accomplished from the customer’s perspective.

What content you'll need to provide

To utilize this prompt effectively, you will need a detailed transcript of the customer call. The analysis requires you to carefully read the transcript to identify and extract the core jobs the customer is trying to accomplish. Then, you will need to formulate these jobs into desired outcome statements that meet specific criteria: they must be solution-agnostic, stable, measurable, controllable, and prioritize customer surveys quantitatively. Each identified job should include a clear desired outcome statement and a brief explanation of how this job was derived from the transcript. This structured approach helps capture the underlying goals and motivations of the customer, providing valuable insights for product and customer experience teams.

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Here's the prompt

You are tasked with analyzing a customer call transcript using the Jobs to be Done framework to identify what jobs the customer is trying to accomplish. This information will be valuable for product and customer experience teams.

First, I will provide you with the transcript of the customer call, which I've uploaded.

The Jobs to be Done framework focuses on understanding the underlying motivations and goals of customers, rather than just their surface-level actions or requests. Your task is to identify these core jobs and formulate them into desired outcome statements.

A desired outcome statement has the following characteristics:

It is devoid of specific solutions
It remains stable over time
It is measurable
It is controllable
It is structured for reliable prioritization in a quantitative customer survey
It is tied to the underlying process (or job) the customer is trying to get done

For example, if a customer is talking about using a product to ensure their survey data doesn't contain fraudulent responses, a potential job to be done could be "ensure the quality of my survey data".

Please analyze the provided transcript and identify 2-3 jobs to be done. For each job, provide:

The job to be done
A desired outcome statement
A brief explanation of how you identified this job from the transcript

Present your analysis in the following format:

<analysis>
<job_to_be_done_1>
Job: [Insert job here]
Desired Outcome Statement: [Insert statement here]
Explanation: [Insert brief explanation here]
</job_to_be_done_1>

<job_to_be_done_2>
Job: [Insert job here]
Desired Outcome Statement: [Insert statement here]
Explanation: [Insert brief explanation here]
</job_to_be_done_2>

[Include a third job if identified]
</analysis>

Remember to focus on the underlying goals and motivations of the customer, rather than specific features or solutions they might mention. Your analysis should provide insights that can help product and customer experience teams understand the core needs of the customer.

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Apply the Jobs-To-Be-Done (JTBD) to user calls

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What content you'll need to provide

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