Market Signal is our North Star

There are no facts inside the building; our truth comes from our users. This guides our product roadmap and our company focus.

What this value means:

We measure success achieving our Vision & Mission via our North Star Metric.

  • Our truth comes from our users

How to live this value:

Even/Over Statements for this value:

  • External data over internal beliefs

Putting it into action:

  • Use market signal as the yardstick to prioritize features in our product development:

"Users will always know their pain. They will rarely know the answers. We focus on sussing out that pain so we can build the answers to that pain."

  • We seek out “Wins” over “Good News”

"Whenever we celebrate wins and good news we ask What is one more thing we could do to make this even better?"

What this value doesn’t mean:

  • We put customer needs’ first — but not at the expense of our health

"This is a marathon, not a sprint. Don’t burn out."

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