From Chaos to Clarity: How LLMs Transform Unstructured Data

Every business generates unstructured data—emails, customer reviews, meeting notes, PDFs, chat logs, etc. Unlike structured data, this information doesn’t fit neatly into rows and columns, making analysis more challenging. Yet it holds valuable insights that often go untapped.

Tools powered by Large Language Models (LLMs) are changing that. Storytell turns unstructured data into actionable insights by using LLMs to process, organize, and summarize content quickly and effectively.

What is unstructured data?

Unstructured data includes freeform content that lacks a predefined format. In contrast, structured data—like CRM records and sales logs—follows a consistent structure, making it easier to analyze. While structured data often explains what happened, unstructured data helps uncover why.

Unstructured data makes up 80% of all business information. Without tools to analyze it, businesses miss key insights hidden in customer feedback, notes, and other documents.

How LLMs process unstructured data

LLMs are AI systems built to understand and interpret human language. By analyzing context, they grasp meaning, tone, and intent—capabilities traditional tools lack.

Here’s how LLMs help:

• Summarizing: Condensing long reports, meetings, or feedback into clear takeaways.
• Categorizing: Organizing responses, transcripts, or reviews into themes.
• Analyzing sentiment: Determining positive, neutral, or negative feedback.
• Generating content: Transforming raw notes into polished drafts.

For example, LLMs can process thousands of customer tickets, identifying patterns and trends in hours instead of days.

How Storytell transforms unstructured data into results

Storytell simplifies unstructured data for teams across industries. Its intuitive workflow transforms scattered inputs into organized, actionable outputs—without requiring technical expertise.

Content teams

• Unstructured data: Notes, drafts, and scattered ideas.
• Storytell output: Polished blog drafts, content outlines, and ready-to-launch materials.
• Example: Brainstorm notes become a complete blog post.

Marketing teams

• Unstructured data: Survey results, reviews, and campaign feedback.
• Storytell output: Insights, FAQs, and refined messaging strategies.
• Example: Customer reviews highlight top reasons users choose your product.

Product teams

• Unstructured data: Support logs, feature requests, and user surveys.
• Storytell output: Prioritized insights for product roadmaps.
• Example: Survey responses reveal the most-requested features.

Customer success teams

• Unstructured data: Chat logs, support tickets, and email threads.
• Storytell output: Issue summaries, response templates, and auto-generated FAQs.
• Example: A week’s worth of tickets summarized into key pain points.

Sales and operations teams

• Unstructured data: Meeting transcripts, client communications, and follow-up notes.
• Storytell output: Action items, follow-up plans, and sales proposals.
• Example: Sales calls distilled into clear next steps.

Why unstructured data matters

Unstructured data often contains the clearest insights into business challenges. It can reveal what customers need, where processes falter, and how teams can improve. Analyzing this information leads to a better understanding of customer needs and uncovers opportunities for growth.

Why Storytell?

Storytell makes unstructured data manageable and actionable.

• User-friendly: Input content, and Storytell delivers clear outputs.
• Efficient: Automate summarizing, analyzing, and categorizing tasks.
• Versatile: Tailored for content, marketing, product, sales, and support teams.
• Insightful: Transform scattered data into structured results that drive decisions.

Storytell enhances sentiment analysis accuracy, allowing businesses to gauge customer emotions more precisely. Its innovative Story Tiles™ technology organizes data into discrete concepts stored in a secure vector database, ensuring relevant information is always accessible.

Data privacy and security

Handling unstructured data securely is essential. Storytell is SOC2 Type 2 certified, with end-to-end data encryption. These measures ensure your information is handled responsibly and stays protected.

Make sense of your unstructured data with Storytell

Unstructured data doesn’t need to be a hurdle. With Storytell, powered by LLMs like GPT-4, Claude, and Gemini, businesses can transform scattered inputs into clear insights, refined content, and actionable strategies.

Discover how Storytell can help your team work smarter and faster while keeping your data secure. Go to storytell.ai and try it today.