Content Strategy and Outreach Coordinator
Learn about our unique hiring process
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About the role
The Content Strategy and Outreach Coordinator is a dynamic role responsible for both organizing impactful events and driving content strategies that bolster Storytell’s brand and community engagement. This position bridges event management and content marketing, ensuring cohesive communication and strategic value across all initiatives.
Responsibilities
Content Strategy
- Develop and execute a content strategy aligned with Storytell’s product development and marketing objectives.
- Manage content creation and distribution across online channels and social media platforms (LinkedIn, Facebook, X, Youtube, TikTok) to drive engagement and web traffic.
- Produce monthly newsletters, manage email campaigns, and maintain Loop campaigns.
- Narrate YT videos for our users on how to use our product.
- Drafting monthly newsletters
- Setting up/layout newsletters on Loops and LinkedIn
- Maintaining Loops
- Checking if any campaigns or Loops are encountering issues sending
- Updating triggered Loops/campaigns for onboarding, form submissions
- Setting up Loops for Gated webinar forms
Outreach
Plan, set up, and support events such as:
- UnConferences like FriYay where Founders shared expertise with each other
- Industry dinners like our AWS dinner & OpenAI dinner where we go deep on industry topics
- Meetups like our Taco Tuesdays Meetup at SVB’s Experience Center in SF, our Building the Future of AI Meetup where we do events like this Parlor Game, and our Early Stage Founder Meetup where Machine Learning engineers from TikTok, LinkedIn & Google shared how they are looking for co-Founders
- Private Dinners like our Engineering Leaders dinner series with Eng VPs and CTOs like Sheen Austin (ex-infrastructure lead for Twitter under Elon Musk) who shared feedback like this, or our CS Leaders dinner series with customer success VPs from Meta, Gitlab and Armory
- Fire Pit evenings where Founders come to discuss their most pressing topics like Founder conflict (the #1 killer of startups), management problems, and other vulnerable topics
- Storytell offsites like Storytell User Day in San Mateo and Rapid Prototyping Offsite in San Diego
- Note: Our focus right now are these two meetups, which meet monthly:
- Set up and support events that support Storytell’s business and strategic objectives
- Make sure everyone is on the same page with your excellent communication skills, which includes ARCI
- Cross-functional Collaboration:
- Work closely with the Storytell Growth Team and FounderCulture to support strategic objectives, including user acquisition and community growth.
- Ensure clear, proactive communication across all team members using tools like ARCI, Google Suite, Notion, Slack, and more.
Requirements
Essential Skills
- Disposition: warmth, a desire to connect with others, and an ability to do so
- Eagerness: to learn, to support users and the entire FounderCulture and Storytell teams
- Inquisitiveness: inhabiting a state of curiosity to determine what users want and come up with ways to strategize and problem-solve at the moment
- Superb written and verbal communication in English: the ability to shift tone, be informal and clear at the same time, and engaging
- Speed: an ability to do things quickly
- Thoroughness: double checking your work for depth and thoroughness before deciding it’s done
- Proactive communication: proactively communicating progress, obstacles, or challenges as opposed to waiting for your team/manager to ask you about it
- Proficiency in
- Google Suite
- Notion
- Slack
- Google Meet / Zoom
The ideal candidate will also have these skills in addition to the minimums above
- Experience in early-stage startups and event organizations.
- Social media management skills to attract and engage event attendees.
- Knowledge of SEO best practices and Silicon Valley startup terminology.
- Expertise in content management tools like:
- Slab
- Social Media applications
- SEO best practices
- Loops
This is how you'll know you're performing this job at a level of excellence
- Living our shared values
- Building a habit and a playbook of best practices for admin tasks
- Steady: Never having to be “managed” — always communicating proactively and maintaining focus
- Agility: Being able to change priorities at a moment’s notice
- Quick turnaround and consistency in posting content that achieves our CX and Growth goals
- Ensure that content is high quality and adheres to the Storytell process
- Actively seeking new knowledge to improve the content process
- Creative: Proposing ideas on how to improve everything
- Our processes within both FounderCulture and Storytell
- How to improve events
Which Strategic Themes is this role tied to
- Publish content related to Storytell’s product development process & ensure all relevant Storytell users are tagged in that content
- Publish learnings related to Storytell activities (Meetups, etc.)
- Support FounderCulture’s growth (with separate JD items for FounderCulture-related work)
Tactical Pro-Tips
- Focus on delivering high-quality content quickly and consistently to meet CX and Growth goals.
- Always aim for excellent quality in content to align with Storytell’s processes.
- Seek new knowledge and techniques to improve the content strategy continuously.
- Always working on shipping content out in the world as fast as possible.
Other growth initiatives you may be supporting
- Crafting persona-specific prompts
- Webinars
- Programmatic or editorial SEO
- Social media
Benefits
Our PH Crew members enjoy a robust benefits package designed to support their professional and personal needs.
- Medical Insurance is available to those who have been with the company for at least six months, with options to add dependents at an additional payroll cost.
- Stock shares can be offered to employees after a year of service.
- Essential equipment such as MacBooks and reliable backup internet solutions, including Starlink and a generator, are provided based on necessity, ensuring efficient workflow and connectivity.
Assignments
To apply, we'd love to know how you think — in a way that applies to your role. Here's what to do and why:
Assignment 1: Create a 1-5 minute Zight demo video of describing any feature of Storytell for an external audience.
Assignment 2: Review our current newsletter content and structure. Then make recommendations for improving engagement and open rates.
Life at Storytell
Storytell is an early-stage venture-backed startup with some incredible investors including Eric Ries and Brian McClendon. We are looking for incredible people to join us.
We are building a remote-friendly company. The Founders are based in the San Francisco Bay area and we work in a distributed manner across several US time zones.
Learn about our Vision, Mission and Strategy
Our Shared Values:
We believe that being aligned on our shared values is the foundation of how we build, belong, and how we show up for each other and to the broader ecosystem. You can find our shared values here.
Don't Meet Every Single Requirement?
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Storytell we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
We offer you an opportunity to:
- Work directly with our C-level executive team
- Exercise your problem-solving skills
- Learn the fundamentals of a startup
- Grow in your career journey through support on many dimensions, such as:
- 1:1s
- Regular trainings
- Learning and practicing clean communication
- Build our systems and processes
- Make a huge contribution to the future of Storytell, AI – and the world!
- We will support you if you want to become a Founder someday
Apply to join our Crew
Learn about our unique hiring process
Other open positions
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We are seeking a talented Full Stack Engineer to join our team and contribute to both the frontend and backend development. In this role, you will have the opportunity to craft delightful web interfaces, design new experiences, and implement robust backend systems that power our applications. You'll collaborate with product managers, designers, and other engineers to build, iterate, and ship new features that enhance the user experience and drive the success of our business.
A brief overview of what success looks like in this role:
- In 1 month: You'll become familiar with our codebase, tools, and processes. You'll have shipped a small feature or bug fix, actively participated in code reviews, and started contributing to both frontend and backend tasks.
- In 3 months: You'll take ownership of larger features, collaborating effectively with the team. You'll demonstrate proficiency in both frontend and backend technologies, contributing to the design and implementation of new features. You'll also start participating in on-call rotations, ensuring the stability of our systems.
In 6 months: You'll be a fully integrated member of the team, independently driving projects from design to deployment. You'll be comfortable working across the full stack, troubleshooting complex issues, and contributing to architectural decisions. You'll also be mentoring other engineers and actively participating in the continuous improvement of our engineering practices.
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This role will partner in designing, implementing, and operating Storytell.ai. Golang knowledge is required. The team operates with a “run what you write” philosophy and each engineer is responsible for deploying and operating the code they write.
Here's a brief look at what success looks like in this role:
- In 1 month's time you'll have collaborated with the team to build and have shipped a material contribution such as a new feature, regularly contributed to code reviews, and fixed bugs.
- In 3 months time you'll have earned the trust of the team and have taken on independent code review responsibilities while collaborating on the design of new features. You have demonstrated individual agency and materially delivered on customer expectations.
- In 6 months time you'll have delivered tasks through the entire SDLC, from design through development with some guidance and have established a cadence of on-time delivery with high-quality work.
This role is also open to remote work as our teams are globally distributed. We are a remote-first team. Prior experience working remotely is not required, however, we are looking for team members who perform well given a high level of independence and autonomy and will establish a cadence of on-time delivery with high-quality work.
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We are seeking a passionate and skilled Frontend Engineer who excels at crafting delightful web interfaces and implementing innovative features while fostering a high-quality user experience. In this role, you will design, develop, test, and maintain software, collaborate with cross-functional teams, and contribute to improving engineering standards within a remote-first, globally distributed team. Ideal candidates will demonstrate strong product intuition, clear communication skills, and the ability to work independently while aligning part of their workday with Pacific Time Zone hours.
You are a Frontend Engineer who crafts delightful web interfaces, designs, prototypes new and innovative experiences, and implements features while advocating for UX. You are comfortable with ambiguity, listen to user feedback and apply learnings, and have strong product intuition.
Here's a brief look at what success looks like in this role:
- In 1 month's time you'll have collaborated with the team to build and have shipped a material contribution such as a new feature, regularly contributed to code reviews, and fixed bugs.
- In 3 months time you'll have earned the trust of the team and have taken on independent code review responsibilities while collaborating on the design of new features.
- In 6 months time you'll have delivered tasks through the entire SDLC, from design through development with some guidance and have established a cadence of on-time delivery with high-quality work.
This role is also open to remote work as our teams are globally distributed. We are a remote-first team. Prior experience working remotely is not required, however, we are looking for team members who perform well given a high level of independence and autonomy and will establish a cadence of on-time delivery with high-quality work.
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