This prompt is designed to assist in writing a press release for your company, tailored to highlight specific services, technologies, or tools. It is particularly useful for clearly communicating new developments or announcements to targeted customer segments and stakeholders. By using best practices for how to write a press release, you can ensure your message is compelling and reaches the right audience effectively.
To achieve the best results in crafting a professional press release, you should provide detailed material on your company's capabilities or the specific focus area of the announcement. Replace [COMPANY] with the name of your company and, if necessary, the relevant department. Substitute [SERVICE | TECHNOLOGY | TOOL] with the name of the specific service, technology, or tool you are announcing. Replace [CUSTOMER SEGMENT] with the targeted customer segment, and [BENEFIT STATEMENT] with the key benefits you are highlighting.
Providing thorough and accurate information will enable the prompt to generate a precise, compelling, and informative press release format that effectively presents your announcement. Additionally, the prompt can guide you on how to send out a press release for optimal impact.
Prompt: Write a compelling and concise press release for [COMPANY] that foscuses on the problems and solutions that customers find most compelling. avoid using terms that are overly markety and do not tell me about the solution (such as 'revolutionary' and 'groundbreaking') Ensure the press release conforms to this template:
- **Title** - This is a standard press release title. I like this general format: [COMPANY] ANNOUNCES [SERVICE | TECHNOLOGY | TOOL] TO ENABLE [CUSTOMER SEGMENT] TO [BENEFIT STATEMENT]. You can browse company investor relation websites to get other examples of press release titles and subtitles.
- **Subtitle** - The subtitle just frames the main announcement in a different way or provides another element of detail.
- **Intro paragraph** - Provide a crisp 3-4 sentences that reiterate and expand on the title with a little more detail on the customers served and what is being launched.
- **Problem paragraph** - Lay out the top 3-4 (max) problems for the customers your product or service is intended to serve. Describe each problem briefly and talk about the negative impact of it. Resist the temptation to start talking about your solution. Keep this paragraph focused on the problems, and make sure the problems are ranked in descending order of how painful they are.
- **Solution paragraph** - Describe how your product/service elegantly solves the problem. Give a brief overview of how it works, and then go through and talk about how it solves each problem you listed above.
- **Quote by leader in your company** - Pick a leader in your company and make up a quote that talks about why the company decided to tackle this problem and (at a high-level) how the solution solves it.
- **How the product/service works** - Describe what a customer has to do to start using the product/service and how it works. Go into enough detail to give them confidence it actually solves the problem.
- **Customer quote** - Create a fake quote by a fake customer, but one that sounds like it could be real. The customer should describe her pain point or the goal she needs to accomplish, and then how the product you launched enables her to do so.
- **How to get started** - Provide a URL or other information on the first place a customer should go to get access to the product/service.