Prompts

Create marketing campaigns using various frameworks

By 
Mark Ku

Input

  • Product specifications
  • Testimonials
  • Product highlights

Any variables to replace in the prompt below?

  • Replace [PRODUCT/SERVICE] with the specific product or service you are promoting.
  • Replace [CUSTOMER] with the detailed profile of your ideal customer.
Here's the prompt:
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prompt: Create a marketing campaign outline that appeals to the needs of [CUSTOMER] by leveraging the principles of the 'Hierarchy of Effects' model. Start by creating awareness of our [PRODUCT/SERVICE], then move towards building interest, desire, and finally, action. Use messaging and offers that align with each stage of the hierarchy to build momentum and encourage conversion.

prompt: Using the 'Credibility' principle, create a marketing campaign that builds trust and credibility with [CUSTOMER]. Use language that emphasizes the expertise and qualifications of our team or brand, and highlight any awards, certifications, or partnerships that demonstrate our credibility. Use clear and concise messaging that speaks to the needs and goals of our target audience.

prompt: Using the 'Value Proposition' framework, write a marketing campaign outline that clearly communicates the unique value proposition of our [PRODUCT/SERVICE] to [CUSTOMER]. Use persuasive language to explain why our product is the best solution for their needs and why they should take action now.

prompt: Using the 'Fear of Missing Out' framework, write a marketing campaign outline that creates a sense of urgency and scarcity around our [PRODUCT/SERVICE]. Use language that conveys the idea that [CUSTOMER] may miss out on something valuable if they do not take action now.

prompt: Write a marketing campaign outline that addresses the potential for decision fatigue among [CUSTOMER]. Create messaging and offers that simplify the decision-making process and make it easier for the audience to choose the [PRODUCT/SERVICE]. Use data and statistics to demonstrate the effectiveness of simplifying the decision-making process in increasing conversion rates.

prompt: Using the 'Blue Ocean Strategy' framework, please write a marketing campaign outline that focuses on creating uncontested market space for our [PRODUCT/SERVICE]. Describe how you would identify new and untapped customer segments and create a differentiated value proposition that sets us apart from our competitors. Include specific tactics and metrics you would use to measure success.

prompt: Using the 'Pirate Funnel' framework, please write a marketing campaign outline that outlines the key stages of the customer journey for our [PRODUCT/SERVICE] and how we can optimize each stage for maximum growth. Describe how you would acquire, activate, retain, refer, and generate revenue from our [CUSTOMER]. Include specific tactics and metrics you would use to measure the effectiveness of this approach.

prompt: Using the 'Lean Canvas' framework, please write a marketing campaign outline that identifies the key elements of our business model for our [PRODUCT/SERVICE], including the value proposition, target customer segments, revenue streams, and key activities. Describe how you would validate our assumptions and experiment with different strategies to achieve growth. Include specific tactics and metrics you would use to measure the effectiveness of this approach.

prompt: Using the 'Customer Development' framework, please write a marketing campaign outline that focuses on understanding and engaging with our customers to validate our assumptions and improve our [PRODUCT/SERVICE]. Describe how you would conduct customer interviews and surveys to gather feedback and how you would use this feedback to inform our marketing strategy. Include specific tactics and metrics you would use to measure the effectiveness of this approach.

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